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The power of word of mouth ...
Feb. 5th, 2007 04:35 pmJust got an email from someone who works at Bonnie's direct mail firm. I may have met this woman at the holiday party, but don't recall.
"Could you email me a sample letter that you've done for a children's hospital? I working on a new project and am looking for a writer that's written for children's hospitals."
Well, I had to go back to 1998 to find a sample -- on a floppy. Good thing I bought an external floppy drive when I got this computer! I wrote for a number of children's hospitals from 1995-1998 as a subcontractor for the guy who trained me in this type of writing, but haven't had any since then.
This query is good for a couple of reasons. It's nice to have more than one account exec. at a firm. And, this firm is trying to expand its own nonprofit direct mail client base. I was a little disheartened in December when the president, as he gave me a tour, explained they did very little of that type of writing. I thought, "Guess I'm not going to be getting a lot of work from them..."
Hmmm.
"Could you email me a sample letter that you've done for a children's hospital? I working on a new project and am looking for a writer that's written for children's hospitals."
Well, I had to go back to 1998 to find a sample -- on a floppy. Good thing I bought an external floppy drive when I got this computer! I wrote for a number of children's hospitals from 1995-1998 as a subcontractor for the guy who trained me in this type of writing, but haven't had any since then.
This query is good for a couple of reasons. It's nice to have more than one account exec. at a firm. And, this firm is trying to expand its own nonprofit direct mail client base. I was a little disheartened in December when the president, as he gave me a tour, explained they did very little of that type of writing. I thought, "Guess I'm not going to be getting a lot of work from them..."
Hmmm.
